FOAM Beauty Editorial

Plopping: the technique that gives curly hair d...

Plopping is a drying method where you place wet, curly hair in a microfiber towel or cotton T-shirt and let it dry for 15–30 minutes. The technique preserves the curl...

Plopping: the technique that gives curly hair d...

Plopping is a drying method where you place wet, curly hair in a microfiber towel or cotton T-shirt and let it dry for 15–30 minutes. The technique preserves the curl...

Hair mask for curly hair: deep conditioning for...

Curly hair needs a hair mask once a week because the spiral shape of the hair shaft makes it difficult for the scalp’s natural oils to reach the lengths. Apply...

Hair mask for curly hair: deep conditioning for...

Curly hair needs a hair mask once a week because the spiral shape of the hair shaft makes it difficult for the scalp’s natural oils to reach the lengths. Apply...

Hair mask for wavy hair: deep conditioning with...

Hair masks for wavy hair should be used 1–2 times a month, with a lightweight formula applied to the lengths and ends, never the roots. Wavy hair needs deep hydration...

Hair mask for wavy hair: deep conditioning with...

Hair masks for wavy hair should be used 1–2 times a month, with a lightweight formula applied to the lengths and ends, never the roots. Wavy hair needs deep hydration...

Moisturize curly hair: How to give curls deep h...

Curly hair is best moisturized with sulfate-free cleansing, conditioner with every wash, and the LOC method (Liquid, Oil, Cream) to lock in moisture. Complement this with a deep-conditioning hair mask...

Moisturize curly hair: How to give curls deep h...

Curly hair is best moisturized with sulfate-free cleansing, conditioner with every wash, and the LOC method (Liquid, Oil, Cream) to lock in moisture. Complement this with a deep-conditioning hair mask...

Hair care without silicones: Why your hair is b...

Silicones are the most overused ingredient in hair care. They are found in almost every liquid conditioner, hair mask, and leave-in product on the market, and they make hair instantly...

Hair care without silicones: Why your hair is b...

Silicones are the most overused ingredient in hair care. They are found in almost every liquid conditioner, hair mask, and leave-in product on the market, and they make hair instantly...

Ocean Waves Shampoo bar: Shampoo bar for wavy a...

Ocean Waves is FOAM’s shampoo bar for wavy and curly hair, formulated with a gentle sulfate-free coconut-derived surfactant, sea salt, and jasmine extract for natural texture and definition. Sulfate-free and...

Ocean Waves Shampoo bar: Shampoo bar for wavy a...

Ocean Waves is FOAM’s shampoo bar for wavy and curly hair, formulated with a gentle sulfate-free coconut-derived surfactant, sea salt, and jasmine extract for natural texture and definition. Sulfate-free and...