FOAM Beauty Editorial

Moisturizing shampoo: How to choose the right o...

Moisturizing shampoo cleanses the scalp with mild surfactants without stripping away the hair’s natural lipid barrier. Choose sulfate-free formulas with glycerin and lightweight botanical oils, and always finish with cool...

Moisturizing shampoo: How to choose the right o...

Moisturizing shampoo cleanses the scalp with mild surfactants without stripping away the hair’s natural lipid barrier. Choose sulfate-free formulas with glycerin and lightweight botanical oils, and always finish with cool...

Hair care as a ritual: The guide to a mindful h...

A routine is something you do. A ritual is something you experience. The difference is not the products, but the presence. Hair care that takes five minutes can feel like...

Hair care as a ritual: The guide to a mindful h...

A routine is something you do. A ritual is something you experience. The difference is not the products, but the presence. Hair care that takes five minutes can feel like...

Co-washing: What It Is and Why a Sulfate-Free S...

Co-washing has become a popular way to care for curly hair, and for good reason. The idea is simple: replace drying shampoo with conditioner and let the hair retain its...

Co-washing: What It Is and Why a Sulfate-Free S...

Co-washing has become a popular way to care for curly hair, and for good reason. The idea is simple: replace drying shampoo with conditioner and let the hair retain its...

DREAMY hair conditioner bar: How to use solid c...

The difference between hair that feels dry and hair that feels alive is rarely about the shampoo. It’s about what happens afterward. Conditioner is the step that seals the cuticle,...

DREAMY hair conditioner bar: How to use solid c...

The difference between hair that feels dry and hair that feels alive is rarely about the shampoo. It’s about what happens afterward. Conditioner is the step that seals the cuticle,...

Best shampoo bar for dry hair – moisturizes wit...

The best shampoo bar for dry hair is FOAM’s Forest Treat, a sulfate-free shampoo bar with organic coconut oil and blueberry seed oil that cleanses gently and moisturizes without weighing...

Best shampoo bar for dry hair – moisturizes wit...

The best shampoo bar for dry hair is FOAM’s Forest Treat, a sulfate-free shampoo bar with organic coconut oil and blueberry seed oil that cleanses gently and moisturizes without weighing...

Best conditioner bar for a sensitive scalp – fr...

A sensitive scalp tells you when something is wrong—with itching, redness, stinging, or an unpleasant tightness after washing. It’s not weakness; it’s an immune response. And the most common response...

Best conditioner bar for a sensitive scalp – fr...

A sensitive scalp tells you when something is wrong—with itching, redness, stinging, or an unpleasant tightness after washing. It’s not weakness; it’s an immune response. And the most common response...