FOAM Beauty Editorial

Diffuse or air-dry your curls? How to choose th...

Diffusing provides more volume and faster drying time with low heat, while air-drying is the gentlest option without heat exposure. Many people with curly hair combine the two: air-dry 70–80%...

Diffuse or air-dry your curls? How to choose th...

Diffusing provides more volume and faster drying time with low heat, while air-drying is the gentlest option without heat exposure. Many people with curly hair combine the two: air-dry 70–80%...

Co-wash vs. shampoo for curls – when should you...

For curly hair, a sulfate-free shampoo bar is the best choice for regular cleansing. It effectively cleanses the scalp without stripping away the curls’ natural moisture barrier, and is the...

Co-wash vs. shampoo for curls – when should you...

For curly hair, a sulfate-free shampoo bar is the best choice for regular cleansing. It effectively cleanses the scalp without stripping away the curls’ natural moisture barrier, and is the...

Porosity and moisture balance for curly hair – ...

Hair porosity determines how easily it absorbs and retains moisture. Low porosity needs lightweight products and heat to open the cuticle layer, while high porosity needs richer treatments that smooth...

Porosity and moisture balance for curly hair – ...

Hair porosity determines how easily it absorbs and retains moisture. Low porosity needs lightweight products and heat to open the cuticle layer, while high porosity needs richer treatments that smooth...

Best shampoo bar for curly hair: sulfate-free g...

The best shampoo bar for curly hair is FOAM's Ocean Waves Shampoo bar, a CGM-approved, sulfate-free formula with sea salt for natural curl definition and Sodium Cocoyl Isethionate for gentle...

Best shampoo bar for curly hair: sulfate-free g...

The best shampoo bar for curly hair is FOAM's Ocean Waves Shampoo bar, a CGM-approved, sulfate-free formula with sea salt for natural curl definition and Sodium Cocoyl Isethionate for gentle...

Best conditioner bar for curly hair: CGM-approv...

The best conditioner bar for curly hair is CGM-approved, free from silicones and sulfates, and rich in botanical oils such as glycerin and coconut oil. Apply to wet curls using...

Best conditioner bar for curly hair: CGM-approv...

The best conditioner bar for curly hair is CGM-approved, free from silicones and sulfates, and rich in botanical oils such as glycerin and coconut oil. Apply to wet curls using...

Curly Girl Method: How CGM works for your curls

Curly Girl Method (CGM) is a hair care philosophy that excludes sulfates, silicones, and heat to preserve curl structure and moisturize the hair. Start with a clarifying wash, switch to...

Curly Girl Method: How CGM works for your curls

Curly Girl Method (CGM) is a hair care philosophy that excludes sulfates, silicones, and heat to preserve curl structure and moisturize the hair. Start with a clarifying wash, switch to...