FOAM Beauty Editorial
Hair care without silicones: Why your hair is b...
Silicones are the most overused ingredient in hair care. They are found in almost every liquid conditioner, hair mask, and leave-in product on the market, and they make hair instantly...
Hair care without silicones: Why your hair is b...
Silicones are the most overused ingredient in hair care. They are found in almost every liquid conditioner, hair mask, and leave-in product on the market, and they make hair instantly...
Shampoo bar for dry hair: Moisturizes the hair ...
Dry hair is caused by a damaged or open cuticle, which allows moisture to escape from the core of the hair shaft. Replace sulfates with a gentle coconut-derived surfactant, use...
Shampoo bar for dry hair: Moisturizes the hair ...
Dry hair is caused by a damaged or open cuticle, which allows moisture to escape from the core of the hair shaft. Replace sulfates with a gentle coconut-derived surfactant, use...
Shampoo bar for colored hair: How to preserve y...
Sulfates aggressively open the cuticle and strip away color pigments with every wash. A sulfate-free shampoo bar cleanses gently so your color lasts longer and your hair retains its shine...
Shampoo bar for colored hair: How to preserve y...
Sulfates aggressively open the cuticle and strip away color pigments with every wash. A sulfate-free shampoo bar cleanses gently so your color lasts longer and your hair retains its shine...
How do you use a shampoo bar? The complete guide
Schampoo cake is used differently than liquid shampoo. Apply directly to the wet scalp in circular motions, massage into a lather, and rinse thoroughly. The right technique provides better cleansing...
How do you use a shampoo bar? The complete guide
Schampoo cake is used differently than liquid shampoo. Apply directly to the wet scalp in circular motions, massage into a lather, and rinse thoroughly. The right technique provides better cleansing...
Best shampoo bar 2026: Find the right one for y...
There is no universally best shampoo bar, only the right one for your hair type. This guide will help you choose among FOAM’s sulfate-free shampoo bars for curly, dry, fine,...
Best shampoo bar 2026: Find the right one for y...
There is no universally best shampoo bar, only the right one for your hair type. This guide will help you choose among FOAM’s sulfate-free shampoo bars for curly, dry, fine,...
Autumn hair care: How to adapt your routine as ...
There’s something in the air when autumn arrives. A crispness, a dryness, a change that hair senses before we’ve even had time to change our wardrobe. Dry indoor air, cold...
Autumn hair care: How to adapt your routine as ...
There’s something in the air when autumn arrives. A crispness, a dryness, a change that hair senses before we’ve even had time to change our wardrobe. Dry indoor air, cold...