FOAM Beauty Editorial

Hair care without silicones: Why your hair is b...

Silicones are the most overused ingredient in hair care. They are found in almost every liquid conditioner, hair mask, and leave-in product on the market, and they make hair instantly...

Hair care without silicones: Why your hair is b...

Silicones are the most overused ingredient in hair care. They are found in almost every liquid conditioner, hair mask, and leave-in product on the market, and they make hair instantly...

Kvinna med mjukt återfuktat hår – schampokaka för torrt hår utan sulfater

Shampoo bar for dry hair: Moisturizes the hair ...

Dry hair isn’t a hair problem. It’s a moisture-balance problem. The hair shaft’s outermost layer, the cuticle, consists of overlapping scales that keep moisture inside the hair shaft’s core. When...

Shampoo bar for dry hair: Moisturizes the hair ...

Dry hair isn’t a hair problem. It’s a moisture-balance problem. The hair shaft’s outermost layer, the cuticle, consists of overlapping scales that keep moisture inside the hair shaft’s core. When...

Kvinna med levande färgat hår – schampokaka bevarar färgen längre utan sulfater

Shampoo bar for colored hair: How to preserve y...

Sulfates aggressively open the cuticle layer and pull out color pigments with every wash. A sulfate-free shampoo bar with Sodium Cocoyl Isethionate cleanses gently so the color lasts longer and...

Shampoo bar for colored hair: How to preserve y...

Sulfates aggressively open the cuticle layer and pull out color pigments with every wash. A sulfate-free shampoo bar with Sodium Cocoyl Isethionate cleanses gently so the color lasts longer and...

Kvinna applicerar schampokaka mot hårbotten i duschen – rätt teknik för bästa resultat

How do you use a shampoo bar? The complete guide

It’s a simple question with a simple answer, but with a few details that make a big difference to the result. A shampoo bar works differently from liquid shampoo, and...

How do you use a shampoo bar? The complete guide

It’s a simple question with a simple answer, but with a few details that make a big difference to the result. A shampoo bar works differently from liquid shampoo, and...

Kvinna med glansigt vålvårdat hår – guide till bästa schampokakan för din hårtyp

Best shampoo bar 2026: Find the right one for y...

At FOAM, you’ll find the best shampoo bar for your hair type, whether you have curly, fine, wavy, dry, colour-treated or grey hair. All FOAM shampoo bars are sulfate-free, silicone-free...

Best shampoo bar 2026: Find the right one for y...

At FOAM, you’ll find the best shampoo bar for your hair type, whether you have curly, fine, wavy, dry, colour-treated or grey hair. All FOAM shampoo bars are sulfate-free, silicone-free...

Sulfatfritt schampo: Vad det gör med ditt hår och varför det spelar roll

Sulfate-free shampoo: What it does to your hair...

There’s a moment in the shower when you realize that your hair never really recovers. It looks good right after washing, but the next day it’s dry again. Brittle. Dull.Often,...

Sulfate-free shampoo: What it does to your hair...

There’s a moment in the shower when you realize that your hair never really recovers. It looks good right after washing, but the next day it’s dry again. Brittle. Dull.Often,...