FOAM Beauty Editorial

Curly Girl Method: How CGM works for your curls

Curly Girl Method (CGM) is a hair care philosophy that excludes sulfates, silicones, and heat to preserve curl structure and moisturize the hair. Start with a clarifying wash, switch to...

Curly Girl Method: How CGM works for your curls

Curly Girl Method (CGM) is a hair care philosophy that excludes sulfates, silicones, and heat to preserve curl structure and moisturize the hair. Start with a clarifying wash, switch to...

Curly Hair: The Complete Guide to Soft, Defined...

There is something almost magical about curly hair—how it moves, how it reacts to humidity, how it remembers every movement. But curls also require understanding. Not more products, but the...

Curly Hair: The Complete Guide to Soft, Defined...

There is something almost magical about curly hair—how it moves, how it reacts to humidity, how it remembers every movement. But curls also require understanding. Not more products, but the...

Kvinna med mjukt återfuktat hår – schampokaka för torrt hår utan sulfater

Shampoo bar for dry hair: Moisturizes the hair ...

Dry hair is caused by a damaged or open cuticle, which allows moisture to escape from the core of the hair shaft. Replace sulfates with a gentle coconut-derived surfactant, use...

Shampoo bar for dry hair: Moisturizes the hair ...

Dry hair is caused by a damaged or open cuticle, which allows moisture to escape from the core of the hair shaft. Replace sulfates with a gentle coconut-derived surfactant, use...

Pälsvård med kärlek: Så väljer du rätt schampo till din hund

Coat care with love: How to choose the right sh...

Your dog’s coat is more than an aesthetic feature. It is a protective organ, a complex system of hair, sebaceous glands, and skin that regulates temperature, protects against environmental effects,...

Coat care with love: How to choose the right sh...

Your dog’s coat is more than an aesthetic feature. It is a protective organ, a complex system of hair, sebaceous glands, and skin that regulates temperature, protects against environmental effects,...

Kvinna med levande färgat hår – schampokaka bevarar färgen längre utan sulfater

Shampoo bar for colored hair: How to preserve y...

Sulfates aggressively open the cuticle and strip away color pigments with every wash. A sulfate-free shampoo bar cleanses gently so your color lasts longer and your hair retains its shine...

Shampoo bar for colored hair: How to preserve y...

Sulfates aggressively open the cuticle and strip away color pigments with every wash. A sulfate-free shampoo bar cleanses gently so your color lasts longer and your hair retains its shine...

Kvinna applicerar schampokaka mot hårbotten i duschen – rätt teknik för bästa resultat

How do you use a shampoo bar? The complete guide

Schampoo cake is used differently than liquid shampoo. Apply directly to the wet scalp in circular motions, massage into a lather, and rinse thoroughly. The right technique provides better cleansing...

How do you use a shampoo bar? The complete guide

Schampoo cake is used differently than liquid shampoo. Apply directly to the wet scalp in circular motions, massage into a lather, and rinse thoroughly. The right technique provides better cleansing...