Shampoo for colored hair: how to preserve your color and care for your hair

Shampoo for color-treated hair should cleanse gently without washing away color pigments. Choose a sulfate-free shampoo that cleanses with a gentle coconut-derived surfactant, preserves color vibrancy, and adds moisture to hair that is often more porous after chemical treatment.

Color-treated hair is beautiful and demanding at the same time. Chemical treatments open the cuticle to let pigments in or remove them, making each strand more porous and sensitive to external factors. Every wash with a shampoo that is too harsh is a step toward faded color and drier hair.

Why does color-treated hair fade quickly?

Strong sulfates are the most common reason color fades quickly. They open the cuticle and wash away color pigments with every wash. Hot water intensifies the effect even further. Silicones conceal the damage in the short term but prevent moisture from penetrating and make hair more vulnerable over time.

Learn more about caring for color-treated hair in our complete guide to color-treated hair.

What should shampoo for color-treated hair contain?

The right shampoo for color-treated hair cleanses gently without opening the cuticle more than necessary. It cleanses with a sulfate-free, gentle coconut-derived surfactant that respects the hair’s structure and preserves color pigments for longer. Moisturizing botanical oils nourish hair, which is often drier after coloring. No silicones that build up and leave hair lifeless.

FOAM shampoo bars are sulfate-free and gentle on color-treated hair. Choose Forest Treat for dry, color-treated hair that needs extra moisture, or White Flower for fine, color-treated hair that is easily weighed down. Learn more about how to choose the right one in our complete shampoo guide.

Routine tips to preserve color for longer

Always wash with cool water and finish with a cold rinse to close the cuticle and lock in color pigments. Apply conditioner to the lengths and ends after every wash. Add a deep-conditioning treatment once a week to combat dryness and give your color more depth and shine.

The Editor's Note: Wait at least 48 hours after coloring your hair before washing it. The cuticle needs time to close, and the color pigments need time to set. It’s the easiest way to make your color last longer.

Learn more about building a complete routine for color-treated hair in our hair care routine guide.

Forest Treat shampoo bar for dry hair

Forest Treat shampoo bar for dry hair

€16,95 EUR

DREAMY Hair conditioner bar

DREAMY Hair conditioner bar

€20,95 EUR

How to preserve color for longer

Do Avoid
Sulfate-free shampoo with a gentle coconut-derived surfactant SLS and SLES, which wash away color pigments
Wash with cool water and finish with cold water Hot water, which opens the cuticle
Apply conditioner to the lengths after every wash Silicones that build up
Use a deep-conditioning treatment once a week Heat styling without heat protection
Wait 48h after coloring before washing Washing too frequently, which fades color

Learn more about caring for damaged and chemically treated hair in our guide to shampoo for damaged hair.

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Vanliga frågor

Can I use your shampoo bar on color-treated hair? +
Yes, all our shampoo bars are completely sulfate-free and color-safe. Our gentle, plant-based surfactants cleanse hair without stripping color or drying it out.
Can I use the duo on colored hair? +
Yes, the duo is gentle and sulfate-free, making it suitable for color-treated hair. It cleanses without stripping color pigments and helps preserve color vibrancy for longer.
Can I use Weightless Volume Duo on fine, color-treated hair? +
Yes, the shampoo is sulfate-free and gentle, making it suitable for color-treated hair. It cleanses without stripping color pigments and helps preserve the color’s vibrancy.
What’s the difference between Deep Moisture Treat Duo and a regular shampoo bar and conditioner? +
Deep Moisture Treat Duo is formulated specifically for dry and damaged hair, with a higher concentration of moisturizing and reparative botanical ingredients. The shampoo bar and conditioner bar in the duo are also designed to work together at the pH level, providing more consistent results.