About FOAM

FOAM was created from a simple but powerful idea: beauty care should be effective, gentle on skin and hair, and made with care for nature. We wanted to skip complicated, drawn-out routines and instead offer clean, botanical products that deliver results right away.

All our shampoo bars and botanical beauty products are handmade in Sweden - using carefully selected plant-based oils, extracts, and minerals.

Handmade in Sweden with botanical ingredients

When you choose a product from FOAM, you choose authentic Swedish craftsmanship. We work from our base in Borås and make our products in small batches to ensure the highest quality and freshness of the ingredients.

• Plant-based power: We prioritize organic oils, botanical butters, and mild coconut-based surfactants that nourish without drying out.
• Thoughtful formulas: Our shampoo bars are enriched with nutrient-rich ingredients and tailored to different hair needs - from curly and frizzy to dry or fine hair.
• Clean everyday luxury: Beauty should feel good. Our products create creamy lather, delightful scents, and a spa-at-home feeling with every shower.

Contact & Company Information

The Foam brand belongs to Foam Accessories AB. We handcraft our products in Sandared, just outside Borås. All product development and manufacturing take place here, and this nature-rich setting also inspires many of our new natural products.

Do you have questions about our products, need help choosing the right shampoo bar, or are you interested in a collaboration? We’re happy to help!

Email: hello@foam.nu
Phone: 033-785 07 51 
Mailing address: FOAM Accessories AB, Torpvägen 3, 518 33 Sandared, Sweden