FOAM Beauty Editorial
Here we share our passion for haircare, skincare and ingredients. We take a closer look at raw materials, explore how products work and help you find routines that suit you.
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Botanical hair care: The ingredients that actually make a difference
There’s a reason natural ingredients have been used in hair care for centuries. Not because they’re trendy, but because they work. Plant oils, mineral-rich clays, and botanical extracts...
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Luxury redefined: Why the shampoo bar is the future of hair care
Luxury in hair care has long been defined by bottles with gold labels, salon brands, and a price tag that justifies the expectations. But that definition is changing....
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Long Hair: The Ritual That Really Makes a Difference
There is an art to patience when growing your hair. Not because it’s difficult, but because we often work against the process without realizing it. The wrong products,...
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Hair Loss and Itchy Scalp: What Shampoo Has to Do with It
Hair loss and an itchy scalp can be made worse by the wrong shampoo. Sulfates strip the scalp of its natural oils, silicones clog hair follicles, and synthetic...
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Summer hair care: How to protect your hair from the sun, salt water, and chlorine
Summer is generous with sunshine, swimming, and freedom. But for your hair, it’s one of the most demanding times of the year. UV radiation breaks down the hair’s...
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Shampoo bar and conditioner bar: How they complement each other
There’s a question that comes up often: do you really need a conditioner bar if you already use a shampoo bar? The answer is no. And yes. It...
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