FOAM Beauty Editorial

Plopping: the technique that gives curly hair d...

Plopping is a drying method where you place wet, curly hair in a microfiber towel or cotton T-shirt and let it dry for 15–30 minutes. The technique preserves the curl...

Plopping: the technique that gives curly hair d...

Plopping is a drying method where you place wet, curly hair in a microfiber towel or cotton T-shirt and let it dry for 15–30 minutes. The technique preserves the curl...

Hair mask for curly hair: deep conditioning for...

Curly hair needs a hair mask once a week because the spiral shape of the hair shaft makes it difficult for the scalp’s natural oils to reach the lengths. Apply...

Hair mask for curly hair: deep conditioning for...

Curly hair needs a hair mask once a week because the spiral shape of the hair shaft makes it difficult for the scalp’s natural oils to reach the lengths. Apply...

Hair mask for wavy hair: deep conditioning with...

Hair masks for wavy hair should be used 1–2 times a month, with a lightweight formula applied to the lengths and ends, never the roots. Wavy hair needs deep hydration...

Hair mask for wavy hair: deep conditioning with...

Hair masks for wavy hair should be used 1–2 times a month, with a lightweight formula applied to the lengths and ends, never the roots. Wavy hair needs deep hydration...

Hair care routine: the complete guide to health...

A hair care routine doesn’t have to be complicated. Three basic steps are enough: gentle cleansing with a sulfate-free shampoo bar, conditioner on the lengths with every wash, and a...

Hair care routine: the complete guide to health...

A hair care routine doesn’t have to be complicated. Three basic steps are enough: gentle cleansing with a sulfate-free shampoo bar, conditioner on the lengths with every wash, and a...

Moisturize fine hair: how to hydrate thin stran...

Fine hair is best moisturized with lightweight, plant-based ingredients such as glycerin and grapeseed oil. Apply conditioner only to the lengths and ends, use a hair mask 1–2 times a...

Moisturize fine hair: how to hydrate thin stran...

Fine hair is best moisturized with lightweight, plant-based ingredients such as glycerin and grapeseed oil. Apply conditioner only to the lengths and ends, use a hair mask 1–2 times a...

Hairstyles: the complete guide to hair care and...

The right hairstyle and hair care routine are tailored to hair length and hair type. Short hair requires more frequent washing and a focus on the scalp, long hair needs...

Hairstyles: the complete guide to hair care and...

The right hairstyle and hair care routine are tailored to hair length and hair type. Short hair requires more frequent washing and a focus on the scalp, long hair needs...