FOAM Beauty Editorial
Here we share our passion for haircare, skincare and ingredients. We take a closer look at raw materials, explore how products work and help you find routines that suit you.
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Conditioner bar – professional care at home
Conditioner bars aren’t just a trend – they’re a revolution in how we care for our hair. Our conditioner bar is developed with the same care and precision...
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Conditioner bar vs. conditioner in a bottle: what’s the difference?
The main differences between a Conditioner bar and bottled conditioner are the format, dosage, and storage. A Conditioner bar is solid conditioner that you spread through wet lengths...
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Fall hair care: How to adjust your routine as temperatures drop
There’s something in the air when autumn arrives. A crispness, a dryness, a change that your hair senses before you’ve even had a chance to change your wardrobe....
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Fresh hair: Why it happens and how to actually get rid of it
Frizz is not a sign of bad hair. It’s a sign that your hair is looking for moisture. When the hair’s outer cuticle layer is dry or damaged,...
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That’s why the shampoo bar is more than an eco-friendly choice: A guide to natural hair care
There’s a moment when most people who switch to shampoo bars realize it’s about more than sustainability. It’s when their hair starts to feel different. Softer. More alive....
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Hair care as a ritual: The art of self-care
There’s a difference between washing your hair and truly caring for it. One is a task. The other is a moment for yourself. Hair care as a ritual...
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