About FOAM

FOAM was created from a simple but powerful idea: beauty care should be effective, gentle on the skin and hair, and made with consideration for nature. We wanted to skip complicated, time-consuming routines and instead offer clean, botanical products that deliver results right away.

All our shampoo bars and botanical beauty products are handmade in Sweden using carefully selected plant-based oils, extracts, and minerals.

Handmade in Sweden with botanical ingredients

When you choose a product from FOAM, you are choosing genuine Swedish craftsmanship. From our base in Borås, we make our products in small batches to guarantee the highest quality and freshness of the ingredients.

• Plant-based power: We prioritize organic oils, botanical butters, and mild coconut-based surfactants that care for your hair without drying it out.
• Thoughtful formulations: Our shampoo bars are enriched with nourishing ingredients and tailored to different hair needs—from curly and frizzy to dry or fine hair.
• Clean everyday luxury: Beauty should feel good. Our products create creamy lather, wonderful scents, and a spa-at-home feeling in every shower.

Contact & Company Information

The Foam brand belongs to Foam Accessories AB. We make our products by hand in Sandared, just outside Borås. This is where all product development and manufacturing take place, and where the surrounding natural environment also provides much of our inspiration for new natural products.

Do you have questions about our products, need help choosing the right shampoo bar, or are you interested in a collaboration? We are happy to help!

Email: hello@foam.nu
Phone: 033-785 07 51 
Postal address: FOAM Accessories AB, Torpvägen 3, 518 33 Sandared, Sweden