Hair loss: the complete guide to causes and gentle hair care

Hair loss is almost always a symptom of something else—an imbalance in the body, scalp, or hair-care routine. Understanding the cause is the first step toward supporting a healthier scalp and reducing unnecessary hair breakage.

It is normal to lose 50–100 hairs per day. When shedding increases noticeably, the hair becomes thinner, or sparse patches appear, it is a sign that something is affecting the hair cycle. There are many possible causes, often working together, so it is important to identify the right one in order to take the right steps.

Common causes of hair loss

The hair cycle consists of three phases: growth (anagen), transition (catagen), and rest (telogen). When too many hairs enter the resting phase at the same time, shedding increases. The most common triggers are:

  • Stress and exhaustion - cortisol directly affects the hair cycle and can trigger diffuse hair loss (telogen effluvium), which appears 2–4 months after the stressful period
  • Hormonal changes - menopause, pregnancy, PCOS, and increased sensitivity to androgens can shrink the hair follicle and result in finer, thinner hair
  • Nutritional deficiencies - deficiencies in iron, zinc, biotin, and vitamin D are common underlying causes, particularly among women
  • Unsuitable hair-care products - harsh sulfates and irritating ingredients can irritate the scalp and weaken the hair’s attachment
  • Mechanical stress - tightly tied-up hair, hair products, and excessive brushing can cause hair breakage and traction alopecia
  • Medical conditions - alopecia areata, seborrheic dermatitis, hypothyroidism, and other systemic diseases can manifest as hair loss

Hair loss in women: hormones play a major role

The most common pattern in women is diffuse hair loss across the entire head, particularly at the crown. It is usually caused by androgen sensitivity in the hair follicle, hormonal changes associated with menopause, or iron deficiency. Unlike male hair loss, which often follows a distinct pattern, female hair loss is more evenly distributed and harder to detect early. Read more about alopecia and diffuse hair loss for a deeper overview of medical causes and symptoms.

When itching and hair loss are connected

An irritated or inflamed scalp negatively affects the hair follicle’s environment. Chronic itching, flaking, or redness are signs that the scalp environment is out of balance, which can directly weaken the hair’s attachment and increase shedding. Read more about the connection in our article on itchy scalp and hair loss.

What shampoo has to do with it

Harsh sulfates cleanse aggressively and can irritate the scalp, disrupt the balance of the microbiome, and increase inflammation around the hair follicle. A beneficial, sulfate-free shampoo reduces this strain and gives the scalp better conditions. Read our guide to hair loss and shampoo for practical advice, and learn how to choose the right shampoo for hair loss.

What you can do

There is no universal solution, but several measures support scalp health and reduce unnecessary hair breakage. Start by replacing irritating products with beneficial, sulfate-free cleansing. Massage your scalp during every wash to stimulate circulation. Avoid mechanical stress from tightly tied-up hair and coarse hair ties. Address nutritional deficiencies and have a doctor rule out medical causes if the shedding is significant.

FOAM’s Rice Serenity shampoo bar cleanses with a beneficial, sulfate-free coconut-derived surfactant without irritating the scalp. Free from paraffin, silicones, and synthetic fragrances. Learn more about scalp health and what affects it in our complete guide to the scalp.

 

The Editor's Note: Hair loss is rarely a problem you can solve with a single product. It requires a holistic approach: proper nutrition, minimal mechanical stress, and a scalp environment that supports the hair follicle. Start with the basics and give it time.

 

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Rice Serenity Shampoo bar

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Hair loss: overview of causes and measures

Cause Common pattern Measure
Stress Diffuse shedding 2–4 months after a stressful period Stress management, beneficial routine
Hormonal changes Thinner hair at the crown Medical assessment, sulfate-free cleansing
Nutritional deficiencies Diffuse shedding, brittle hair Blood test, dietary adjustments
Unsuitable products Increased shedding during washing Switch to sulfate-free shampoo
Mechanical stress Hair breakage, sparse patches Gentle hair ties, looser hairstyles
Alopecia areata Round sparse patches Dermatological assessment

 

Explore further

Is your hair loss related to the scalp environment and itching? Read about itchy scalp and hair loss for an in-depth overview of the biological causes. Wondering whether your shampoo could play a role? The guide to shampoo for hair loss helps you choose the right one. Could the cause be medical, with alopecia as a possibility? Read our guide to alopecia and hair loss.

Important considerations when experiencing hair loss

The right shampoo can often help counteract or relieve hair loss, but if you experience more hair loss than is normal for you, it is also important to find out the cause and rule out illnesses in consultation with your doctor. Hair loss can be a symptom of many different medical problems that require medical treatment for you to feel well.

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Vanliga frågor

Why do I lose more hair in the autumn? +
The hair cycle is affected by seasonal changes. More hairs enter the resting phase in late summer and fall out in autumn. This is normal and usually stabilizes on its own within a few months.
Can my shampoo cause hair loss? +
Strong sulfates can irritate the scalp and weaken the hair shaft’s attachment to the follicle. Switch to a gentle, sulfate-free shampoo if you notice increased shedding during washing.
How do I know if my hair loss is normal or abnormal? +
Losing 50–100 hairs per day is normal. If you notice clearly thinning hair at the crown, round patches, or a marked increase in hair loss over a short period, you should contact a doctor to rule out medical causes.
Can scalp massage help with hair loss? +
Scalp massage stimulates blood circulation around the hair follicles, which may strengthen the hair shaft’s attachment and support the growth phase. Massage for 3–5 minutes during each wash using your fingertips.