Which shampoo bar should I choose?

We recommend choosing a shampoo bar based on your hair type. Take our hair quiz to see which products are right for you. You’ll find the link to the hair quiz at the top of the page.

What is the difference between a shampoo bar and liquid shampoo?

The shampoo bar is concentrated and water-free, making it more sustainable and environmentally friendly. It contains no preservatives needed to stabilize water, and one bar is equivalent to approximately 2–3 bottles of liquid shampoo.

Why can a sulfate-free shampoo bar be better than co-washing?

A sulfate-free shampoo bar thoroughly cleanses the scalp with mild surfactants without drying out the hair. Conditioner is not formulated for cleansing and can leave residue with frequent use, especially if you use styling products.

Shampoo bar Sweden: handmade hair care from Borås

FOAM shampoo bars are handmade in Borås using botanical, plant-based ingredients. A short supply chain, no plastic, and complete control over every raw material. A shampoo bar from Sweden is not just an environmental choice—it is a quality choice.

Where your shampoo bar is made matters. Mass-produced bars from large-scale factories abroad are stored for a long time before they reach your bathroom shelf, and often you do not know exactly what they contain. When FOAM manufactures in Borås, we know every ingredient and can adapt the formulas to the Nordic climate and Nordic hair needs. Learn more about our formulas in the guide to the best shampoo bar.

Handmade in Borås, adapted to the Nordic climate

The Nordic climate, with cold winters and dry indoor air, places greater demands on hair care than many international formulas are designed to meet. FOAM shampoo bars are formulated with botanical oils and mild coconut-derived surfactants that preserve the scalp’s natural moisture balance even during the dry months. Each bar is handmade in small batches, providing greater quality control and fresher ingredients compared with mass-produced alternatives.

Short supply chains and zero plastic

A shampoo bar made in Sweden does not need to be flown halfway around the world before it reaches you. This significantly reduces its carbon footprint. In addition, FOAM’s format completely eliminates the plastic bottle, making each bar an active choice for a plastic-free bathroom. Learn more about sustainable hair care in our guide to packaging-free hair care.

Transparent ingredients without fillers

A conventional shampoo bottle contains up to 80 percent water and requires preservatives to remain stable. FOAM bars are waterless concentrates, meaning every gram provides active hair care. No fillers, no sulfates, and no synthetic fragrance. Learn about what distinguishes a shampoo bar from liquid shampoo.

The Editor’s Note: One bar lasts for 60–80 washes, equivalent to three regular shampoo bottles. This means that its higher initial price per bar is, in practice, a lower cost per wash than most mid-range liquid shampoos.

Ocean Waves shampoo bar for wavy and curly hair

Find the right Swedish shampoo bar for your hair type

Hair type	Bar	Key ingredients
Curly/wavy	Ocean Waves	Sea salt, jasmine extract, grapeseed oil
Dry/damaged	Forest Treat	Organic coconut oil, blueberry oil
Fine/oily	White Flower	Bentonite clay, blackcurrant oil
Sensitive scalp	Rice Serenity	Rice oil, fragrance-free, soothes irritation