FOAM Beauty Editorial

Curly Hair: The Complete Guide to Soft, Defined...

There is something almost magical about curly hair—how it moves, how it reacts to humidity, how it remembers every movement. But curls also require understanding. Not more products, but the...

Curly Hair: The Complete Guide to Soft, Defined...

There is something almost magical about curly hair—how it moves, how it reacts to humidity, how it remembers every movement. But curls also require understanding. Not more products, but the...

Kvinna med glansigt vålvårdat hår – guide till bästa schampokakan för din hårtyp

Best shampoo bar 2026: Find the right one for y...

At FOAM, you’ll find the best shampoo bar for your hair type, whether you have curly, fine, wavy, dry, colour-treated or grey hair. All FOAM shampoo bars are sulfate-free, silicone-free...

Best shampoo bar 2026: Find the right one for y...

At FOAM, you’ll find the best shampoo bar for your hair type, whether you have curly, fine, wavy, dry, colour-treated or grey hair. All FOAM shampoo bars are sulfate-free, silicone-free...

Sea salt spray: Havets hemlighet för textur, volym och naturliga vågor

Sea Salt Spray: The Ocean’s Secret to Texture, ...

There is a feeling in your hair after a day by the sea that is difficult to recreate. Textured, voluminous, naturally wavy – without having done anything. That is exactly...

Sea Salt Spray: The Ocean’s Secret to Texture, ...

There is a feeling in your hair after a day by the sea that is difficult to recreate. Textured, voluminous, naturally wavy – without having done anything. That is exactly...

Curl cream: Vad det är, varför lockar älskar det och hur du väljer rätt

Curl cream: What it is, why curls love it, and ...

Curly hair is not difficult. It is simply thirsty. Every curl, every wave, every coil is a strand of hair spiraling around itself, and that spiral makes it harder for...

Curl cream: What it is, why curls love it, and ...

Curly hair is not difficult. It is simply thirsty. Every curl, every wave, every coil is a strand of hair spiraling around itself, and that spiral makes it harder for...

Balsammetoden: Konsten att tvätta håret med balsam

The conditioner method: The art of washing your...

There is a certain logic to washing your hair with something intended to care for it. The conditioner method, or co-washing as it is known internationally, is based on exactly...

The conditioner method: The art of washing your...

There is a certain logic to washing your hair with something intended to care for it. The conditioner method, or co-washing as it is known internationally, is based on exactly...