FOAM Beauty Editorial

Co-wash vs. shampoo for curls – when should you...

For curly hair, a sulfate-free shampoo bar is the best choice for regular cleansing. It effectively cleanses the scalp without stripping away the curls’ natural moisture barrier, and is the...

Co-wash vs. shampoo for curls – when should you...

For curly hair, a sulfate-free shampoo bar is the best choice for regular cleansing. It effectively cleanses the scalp without stripping away the curls’ natural moisture barrier, and is the...

Best shampoo bar for curly hair: sulfate-free g...

The best shampoo bar for curly hair is FOAM's Ocean Waves Shampoo bar, a CGM-approved, sulfate-free formula with sea salt for natural curl definition and Sodium Cocoyl Isethionate for gentle...

Best shampoo bar for curly hair: sulfate-free g...

The best shampoo bar for curly hair is FOAM's Ocean Waves Shampoo bar, a CGM-approved, sulfate-free formula with sea salt for natural curl definition and Sodium Cocoyl Isethionate for gentle...

Kvinna med glansigt vålvårdat hår – guide till bästa schampokakan för din hårtyp

Best shampoo bar 2026: Find the right one for y...

At FOAM, you’ll find the best shampoo bar for your hair type, whether you have curly, fine, wavy, dry, colour-treated or grey hair. All FOAM shampoo bars are sulfate-free, silicone-free...

Best shampoo bar 2026: Find the right one for y...

At FOAM, you’ll find the best shampoo bar for your hair type, whether you have curly, fine, wavy, dry, colour-treated or grey hair. All FOAM shampoo bars are sulfate-free, silicone-free...

Sulfatfritt schampo: Vad det gör med ditt hår och varför det spelar roll

Sulfate-free shampoo: What it does to your hair...

There’s a moment in the shower when you realize that your hair never really recovers. It looks good right after washing, but the next day it’s dry again. Brittle. Dull.Often,...

Sulfate-free shampoo: What it does to your hair...

There’s a moment in the shower when you realize that your hair never really recovers. It looks good right after washing, but the next day it’s dry again. Brittle. Dull.Often,...

Kvinna med naturligt glansigt hår – schampokakan är mer än ett miljöval, den är bättre för håret

That’s why shampoo bars are more than an eco-fr...

There comes a moment when most people who switch to a shampoo bar realize that it is about more than sustainability. It is when their hair starts to feel different....

That’s why shampoo bars are more than an eco-fr...

There comes a moment when most people who switch to a shampoo bar realize that it is about more than sustainability. It is when their hair starts to feel different....

Kvinna i editorial porträtt – skiftet till schampokaka för friskare hår och hållbarare vardag

The shift happening in the bathroom: Why shampo...

It’s not a trend. It’s a shift. A trend is something you see on Instagram that disappears just as quickly. A shift is what happens when enough people try something,...

The shift happening in the bathroom: Why shampo...

It’s not a trend. It’s a shift. A trend is something you see on Instagram that disappears just as quickly. A shift is what happens when enough people try something,...