FOAM Beauty Editorial

Routine for dry hair: step by step to soft, shi...

A routine for dry hair is built on three pillars: sulfate-free cleansing that does not dry out the strands further, a conditioner bar with every wash for daily moisture, and...

Routine for dry hair: step by step to soft, shi...

A routine for dry hair is built on three pillars: sulfate-free cleansing that does not dry out the strands further, a conditioner bar with every wash for daily moisture, and...

Gray Hair: The Complete Guide to Soft, Shiny Si...

Gray hair is stiffer and drier than pigmented hair because the hair follicles produce less sebum and the strands lack pigment cells that contribute to moisture balance. With the right...

Gray Hair: The Complete Guide to Soft, Shiny Si...

Gray hair is stiffer and drier than pigmented hair because the hair follicles produce less sebum and the strands lack pigment cells that contribute to moisture balance. With the right...

Shampoo bar for gray hair: how to care for silv...

Gray hair lacks pigment cells and produces less sebum, making it drier and more sensitive to sulfates than pigmented hair. A sulfate-free shampoo bar with Sodium Cocoyl Isethionate cleanses gently...

Shampoo bar for gray hair: how to care for silv...

Gray hair lacks pigment cells and produces less sebum, making it drier and more sensitive to sulfates than pigmented hair. A sulfate-free shampoo bar with Sodium Cocoyl Isethionate cleanses gently...

Moisturize colored hair: How to preserve its co...

Colored hair is best moisturized with a sulfate-free shampoo bar, conditioner bar with every wash, and a deep-conditioning hair mask once a week. Always wash with cool water and finish...

Moisturize colored hair: How to preserve its co...

Colored hair is best moisturized with a sulfate-free shampoo bar, conditioner bar with every wash, and a deep-conditioning hair mask once a week. Always wash with cool water and finish...

Hair care without silicones: Why your hair is b...

Silicones are the most overused ingredient in hair care. They are found in almost every liquid conditioner, hair mask, and leave-in product on the market, and they make hair instantly...

Hair care without silicones: Why your hair is b...

Silicones are the most overused ingredient in hair care. They are found in almost every liquid conditioner, hair mask, and leave-in product on the market, and they make hair instantly...

Moisturizing shampoo and conditioner: How to ch...

Shampoo and conditioner formulated to work together deliver better results than mixing products from different brands. The shampoo opens the cuticle layer and cleanses, while the conditioner seals it and...

Moisturizing shampoo and conditioner: How to ch...

Shampoo and conditioner formulated to work together deliver better results than mixing products from different brands. The shampoo opens the cuticle layer and cleanses, while the conditioner seals it and...