FOAM Beauty Editorial

Plopping: the technique that gives curly hair d...

Plopping is a drying method where you place wet, curly hair in a microfiber towel or cotton T-shirt and let it dry for 15–30 minutes. The technique preserves the curl...

Plopping: the technique that gives curly hair d...

Plopping is a drying method where you place wet, curly hair in a microfiber towel or cotton T-shirt and let it dry for 15–30 minutes. The technique preserves the curl...

Hair mask for curly hair: deep conditioning for...

Curly hair needs a hair mask once a week because the spiral shape of the hair shaft makes it difficult for the scalp’s natural oils to reach the lengths. Apply...

Hair mask for curly hair: deep conditioning for...

Curly hair needs a hair mask once a week because the spiral shape of the hair shaft makes it difficult for the scalp’s natural oils to reach the lengths. Apply...

Moisturize curly hair: How to give curls deep h...

Curly hair is best moisturized with sulfate-free cleansing, conditioner with every wash, and the LOC method (Liquid, Oil, Cream) to lock in moisture. Complement this with a deep-conditioning hair mask...

Moisturize curly hair: How to give curls deep h...

Curly hair is best moisturized with sulfate-free cleansing, conditioner with every wash, and the LOC method (Liquid, Oil, Cream) to lock in moisture. Complement this with a deep-conditioning hair mask...

Co-washing: What It Is and Why a Sulfate-Free S...

Co-washing has become a popular way to care for curly hair, and for good reason. The idea is simple: replace drying shampoo with conditioner and let the hair retain its...

Co-washing: What It Is and Why a Sulfate-Free S...

Co-washing has become a popular way to care for curly hair, and for good reason. The idea is simple: replace drying shampoo with conditioner and let the hair retain its...

Which shampoo bar is right for you? Find the pe...

Hair is individual, and a formula that is perfect for someone else may be wrong for you. Finding the right shampoo bar is about understanding what your hair actually needs,...

Which shampoo bar is right for you? Find the pe...

Hair is individual, and a formula that is perfect for someone else may be wrong for you. Finding the right shampoo bar is about understanding what your hair actually needs,...

Ocean Waves Shampoo bar: Shampoo bar for wavy a...

Ocean Waves Shampoo bar is formulated for wavy and curly hair with Sodium Cocoyl Isethionate for gentle cleansing and sea salt for natural texture and definition. Sulfate-free and CGM-approved.  ...

Ocean Waves Shampoo bar: Shampoo bar for wavy a...

Ocean Waves Shampoo bar is formulated for wavy and curly hair with Sodium Cocoyl Isethionate for gentle cleansing and sea salt for natural texture and definition. Sulfate-free and CGM-approved.  ...