FOAM Beauty Editorial

Sulfatfritt schampo: Vad det gör med ditt hår och varför det spelar roll

Sulfate-free shampoo: What it does to your hair...

There’s a moment in the shower when you realize that your hair never really recovers. It looks good right after washing, but the next day it’s dry again. Brittle. Dull.Often,...

Sulfate-free shampoo: What it does to your hair...

There’s a moment in the shower when you realize that your hair never really recovers. It looks good right after washing, but the next day it’s dry again. Brittle. Dull.Often,...

Höstens hårvård: Så anpassar du rutinen när temperaturen sjunker

Autumn hair care: How to adapt your routine as ...

There’s something in the air when autumn arrives. A crispness, a dryness, a change that hair senses before we’ve even had time to change our wardrobe. Dry indoor air, cold...

Autumn hair care: How to adapt your routine as ...

There’s something in the air when autumn arrives. A crispness, a dryness, a change that hair senses before we’ve even had time to change our wardrobe. Dry indoor air, cold...

Kvinna med naturligt glansigt hår – schampokakan är mer än ett miljöval, den är bättre för håret

That’s why shampoo bars are more than an eco-fr...

There comes a moment when most people who switch to a shampoo bar realize that it is about more than sustainability. It is when their hair starts to feel different....

That’s why shampoo bars are more than an eco-fr...

There comes a moment when most people who switch to a shampoo bar realize that it is about more than sustainability. It is when their hair starts to feel different....

Kvinna i editorial porträtt – skiftet till schampokaka för friskare hår och hållbarare vardag

The shift happening in the bathroom: Why shampo...

It’s not a trend. It’s a shift. A trend is something you see on Instagram that disappears just as quickly. A shift is what happens when enough people try something,...

The shift happening in the bathroom: Why shampo...

It’s not a trend. It’s a shift. A trend is something you see on Instagram that disappears just as quickly. A shift is what happens when enough people try something,...

Från matt till strålande: Fem vanor som förändrar hårets kvalitet

From Dull to Radiant: Five Habits That Transfor...

Hair tells a story. It tells you about sleep, stress, diet, and the products you use. And sometimes it tells you that something needs to change. The good news is...

From Dull to Radiant: Five Habits That Transfor...

Hair tells a story. It tells you about sleep, stress, diet, and the products you use. And sometimes it tells you that something needs to change. The good news is...

Strålande hår i naturligt ljus – vetenskapen bakom varför fasta schampon fungerar bättre

The science behind shampoo bars: Why solid sham...

There is a widespread misconception about solid shampoos: that they are an environmentally friendly alternative that compromises on results. That people choose them for the planet, not for their hair....

The science behind shampoo bars: Why solid sham...

There is a widespread misconception about solid shampoos: that they are an environmentally friendly alternative that compromises on results. That people choose them for the planet, not for their hair....